Selling Luxury “As-Is” Now?
In the luxury enclaves of the Florida Suncoast—from the pristine shores of Longboat Key to the prestigious communities of Casey Key and fabulous Bayfront Sarasota—the decision to sell as-is or make strategic updates is the difference between a good sale and an exceptional one.
The 2026 Luxury Landscape: Exclusivity Demands Perfection
The luxury market operates by a different set of rules. Luxury buyers are not looking for potential; they are paying for a premium, move-in-ready lifestyle experience. While general market inventory is rising, the buyer of a multimillion-dollar property expects flawless condition. They are purchasing a dream, a sanctuary—not a punch list of repairs.
According to a National Association of Realtors (NAR) study, the majority of all sellers make improvements, and in the luxury tier, this is non-negotiable for achieving top dollar. In our exclusive market, a home’s condition is its first offer negotiation.
The True Cost of Selling "As-Is" in a Luxury Market
Luxury buyers are highly selective and time-poor. They want to start enjoying their Gulf-front views immediately. They will quickly bypass a property that needs work in favor of one that is curated, polished, and immediately ready for sophisticated living.
An as-is luxury listing often results in:
Fewer qualified showings: Buyers with the means to purchase premium property simply won't entertain projects.
Extended time on market: A luxury home that lingers signals issues, creating a negative perception.
Significant price reductions: You may ultimately leave hundreds of thousands of dollars on the table compared to a meticulously prepared home.
Maximizing Your ROI
My role as your luxury real estate advisor is to ensure your property achieves its maximum value. We determine the right path together:
If selling as-is: We must price it attractively enough to capture the rare developer or investor buyer. I will emphasize unique, irreplaceable assets, the specific deeded beach access, the architectural significance, or the unobstructed Gulf or Bay views—to help buyers see past the deferred maintenance.
If you decide to make updates: We focus exclusively on high-impact, luxury-tier updates. I know which upgrades resonate with the Longboat Key buyer today—think seamless indoor-outdoor living spaces, contemporary kitchen finishes, or spa-inspired primary baths. We pinpoint what drives value, not just busy work.
The Bottom Line for Your Legacy
You have the opportunity to present your property as the exceptional asset it is. Don't let minor repairs detract from its significant value.
To ensure all options are considered to make the most informed decision possible for a luxury residence, strategic preparation can help position a home for its next discerning owner.
Coming Soon
We’ll be sharing more on what’s new in luxury living—think The Edge, The Ritz-Carlton Residences, and the newly launched Waldorf Astoria Residences—just rolling out and very exciting. If you can’t wait to learn more or want early access to what’s coming, call or email me at beverlysthilaire@michaelsaunders.com or 818-416-2505.
I have lived on Longboat Key for over two decades, and it is my pleasure to share my knowledge of our Suncoast area.